SEO company
A business (like Diginfo) that offers search optimisation as a core service, usually alongside content, technical development, and reporting under one roof.
A full-service SEO agency delivering organic search optimisation — technical SEO, content, and link building — for businesses across industries, from SaaS and B2B to e-commerce. Work directly with a senior SEO consultant from day one: no account managers relaying messages, no junior teams learning on your budget.
Search sends more ready-to-buy traffic than almost any other channel — but only to businesses that show up. Diginfo builds that visibility from the ground up: fixing the technical issues holding your site back, aligning every page with what your buyers actually search for, and building the authority signals that move you up the results — and keep you there.
Whether you want a full-service agency to own your entire organic strategy or a hands-on consultant to guide an in-house team, our work is judged on one measure: whether rankings turn into leads, sales, and revenue you can point to — across Google, and increasingly the AI tools your customers now ask first. For how we handle AI search specifically, see our AI Search Optimisation service.
These terms get used interchangeably, but they describe different working relationships — and knowing the difference helps you hire the right fit.
A business (like Diginfo) that offers search optimisation as a core service, usually alongside content, technical development, and reporting under one roof.
An ongoing, managed relationship: strategy, execution, and reporting handled monthly, with a team accountable for results over time.
An individual expert brought in for strategy, audits, or to work alongside your existing team rather than running full execution.
The searches buyers make right before they purchase, not just broad traffic terms.
Improved speed, crawlability, indexing, and mobile performance.
Pages that match what a searcher actually wants at each stage.
Earned backlinks and digital PR, never paid links or link farms.
For businesses that depend on nearby customers, we handle Google Business Profile, citations, and review strategy so you show up in the Map Pack.
Rankings, traffic, and conversions reviewed with your consultant every month.
Site audits, crawlability fixes, Core Web Vitals, structured data, and indexing. Audited with Semrush, Screaming Frog, and Google Search Console.
Title tags, meta descriptions, header structure, internal linking, and content optimisation across every page.
Keyword-mapped content built around real search intent: pillar pages, supporting articles, and topic clusters that build authority over time.
Earned backlinks and digital PR — never paid links or link farms that put your site at risk.
Google Business Profile optimisation, local citations, review strategy, and location-based content for businesses that rely on nearby customers.
Category and product-page optimisation, structured data for rich snippets, and marketplace visibility — including Amazon listings for sellers who need to be found on-platform. This is where we go deep: product schema, faceted-navigation handling, and the technical fixes generic providers miss on large catalogues.
A standalone audit and roadmap for teams that execute in-house but want strategic direction and a second set of eyes.
A SaaS company, a manufacturer, and a property developer reach completely different buyers, with different search behaviour. Here's how we adapt.
Software buyers search in stages: broad while defining the problem, then narrowing to feature and comparison searches right before booking a demo. We build content and page structures for every stage, not just top-of-funnel blog traffic that never converts.
Longer sales cycles and multiple decision-makers mean ranking for a keyword is only step one. We optimise for the searches your buyers, influencers, and approvers each make at their stage of the decision.
We pair local visibility with content for high-intent property searches — the terms buyers and renters type right before they call an agent, not generic ‘properties in [city]’ pages that rank for nothing.
Large catalogues need catalogue-grade SEO: product schema, faceted navigation, category optimisation, and marketplace visibility. See the E-Commerce SEO service above.
Budgets are tighter and every ranking has to earn its keep, so we prioritise the keywords that bring customers fastest rather than vanity terms that take a year to move.
Full technical and competitive audit: site health, rankings, keyword gaps, and backlinks. No strategy is built until we know where you stand.
A prioritised roadmap tied to your revenue goals, not a generic checklist.
Technical fixes, on-page work, and content ship in planned sprints, so you see continuous progress.
We double down on what moves the needle and cut what doesn't.
Monthly reporting in plain language, reviewed live with your consultant.
One team, not a vendor chain — strategy, content, technical, and reporting all in-house.
A named consultant on every account — you always know who's working on your campaign.
Industry-specific execution — we adapt the strategy to your buyers, whether you're a SaaS platform, a B2B firm, or an early-stage startup.
No lock-in contracts.
Real reporting, not vanity dashboards.
A direct comparison of the working relationship you can expect.
Improves your site’s visibility in search through technical fixes, content optimisation, and authority building — aimed at qualified organic traffic that converts, not rankings on their own.
Look for clear, revenue-tied reporting (not just rankings), direct access to the person actually working on your account, and evidence of experience in your specific industry.
How they report results, who specifically works on your account, whether they’ve worked in your industry, and what the month-to-month process looks like. Vague answers are a red flag.
An audit and strategy first, not instant rankings — most legitimate SEO shows measurable movement around 90 days, building over 6–12 months as authority compounds.
Yes, meaningfully. SaaS buyers research over weeks; B2B purchases involve multiple stakeholders searching at different stages; large e-commerce catalogues need catalogue-grade technical work. A generic approach misses all of this.
It depends on your site’s current state, competition, and goals. We scope every engagement after a free audit rather than quoting blind.
Get a free, no-obligation audit from a senior SEO consultant — not a sales rep.