Visual products, a younger audience (18-34), and fast-moving trends: lead with Instagram. Reels and Explore-page reach make it the stronger discovery engine.
Diginfo is a social media marketing agency running Instagram marketing, Facebook marketing, and reels-first content built to grow real audiences - not just impressions. Work with a senior consultant who plans, shoots, and reports on every campaign personally.
Reviewed by Jaya Panjwani, Senior Social Media Consultant at Diginfo - 7+ years running Instagram and Facebook campaigns.
Social media rewards brands that show up consistently, not the ones that post occasionally and hope. Diginfo runs social media marketing around a content calendar, a creative process, and a reporting cycle - not random posts between other work. We handle strategy, shooting, editing, and community management in-house, so your voice stays consistent across every post, story, and reel.
“In my 7 years running social media accounts, the biggest difference between brands that grow and brands that stall isn't budget - it's consistency. Almost every account I've turned around started with fixing the posting schedule before touching the creative.” - Jaya Panjwani
This works best alongside a strong foundation elsewhere: social proof compounds when people who discover you on Instagram can also find you on Google, in AI search results, and through consistent paid campaigns.
Social media marketing builds your brand presence, audience, and sales pipeline across platforms like Instagram and Facebook through organic content, community management, and paid promotion. Done well, it builds long-term trust through consistent content while driving short-term leads and sales through targeted, conversion-focused posts and ads.
Visual products, a younger audience (18-34), and fast-moving trends: lead with Instagram. Reels and Explore-page reach make it the stronger discovery engine.
For a local, community-driven, or older audience (35+), lead with Facebook. Groups, reviews, and local page discovery still drive meaningful engagement.
For a broad audience or when you are unsure which fits, run both with platform-specific content and cadence - not the same post copy-pasted everywhere.
Platform behaviour changes. We review this guidance regularly and adapt the content calendar to what is working now.
Reach - unique accounts that saw your content, tracked over time, not only per post
Engagement rate - likes, comments, shares, and saves relative to reach
Follower quality - growth from relevant accounts, not bots or giveaway inflation
Leads generated - DMs, comments, and clicks that become actual enquiries
Content performance by format - the reels, carousels, and posts that drive the results
A real content calendar - planned posts, reels, and stories instead of last-minute scrambling
In-house creative production - shooting, editing, and design handled by our own team
Reels-first strategy - short-form video prioritised for organic reach
Community management - comments, DMs, and engagement handled daily
Platform-specific strategy - different goals, formats, and cadence for Instagram and Facebook
Monthly reporting - reach, engagement, follower growth, and leads reviewed with your consultant
Reels, carousels, stories, and profile optimisation built around growth and engagement.
Page management, community building, and content for your existing local or national audience.
Photography, videography, and graphic design produced in-house for every post.
Scripted, shot, and edited for the formats each platform currently favours.
Boosted posts and targeted campaigns layered on top of organic content for faster reach.
Comments, messages, and reviews monitored and answered in your brand voice.
Visual-first content around dishes, ambience, and reels that drive footfall and table bookings.
Property walkthroughs, reels, and local-audience targeting for a long, trust-based sales cycle.
A lean, consistent content engine that establishes credibility quickly without a large in-house team.
Personal-brand content built around authority, testimonials, and audience trust.
Hyper-local content and community engagement designed to convert nearby followers into customers.
We review your current presence, audience, and competitors before planning anything.
A month of posts, reels, and stories planned around your goals and key dates.
Our in-house team shoots and edits content, or works with what you provide.
Content goes live on a consistent schedule, with comments and DMs managed daily.
A monthly review of what worked, tied to reach, engagement, and leads - not just likes.
One in-house team handles strategy, creative, and community management - not outsourced freelancers.
A named senior consultant owns your account from strategy to reporting.
A reels-first approach built around what is working on each platform now.
No lock-in contracts - month to month.
If your customers spend time on Instagram or Facebook, social media helps them discover you, trust you, and remember you before they buy. It matters most for visual businesses and reputation-led local services.
Most accounts see engagement improve within three to four weeks of consistent posting. Meaningful follower growth and reach usually follow by six to eight weeks, with reels-heavy accounts often moving faster.
Pricing depends on the platforms, posting frequency, creative production, and whether paid ads are included. Diginfo scopes pricing after understanding your goals, then gives you a real estimate.
It plans a content calendar, produces or edits reels and posts, manages your schedule, and responds to comments and messages. The goal is to turn consistent, on-brand content into enquiries and customers, not just likes.
Ask to see real client work, check whether content is produced in-house, and look for reporting on engagement and leads instead of follower counts alone. Relevant local experience is a strong signal.
Yes. It is one of the most cost-effective ways to build early credibility and an audience. A small, reliable posting schedule usually outperforms a large burst of content that stops after a month.
Reels consistently outperform static posts for food and hospitality because dishes, ambience, and behind-the-scenes moments are naturally engaging on video. A few strong reels a week will usually outperform daily static posts alone.
Instagram is strongest for visual discovery through reels, stories, and carousels. Facebook is stronger for community building, local pages, groups, reviews, and an older or more local audience. Most brands need a different approach for each.
Diginfo produces content in-house, assigns one named consultant to each account, and reports on reach, engagement, and leads rather than just likes or follower counts. There are no lock-in contracts.
Get a free audit of your Instagram or Facebook presence from a senior consultant and see what is working - and what is holding your reach back.
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